DevaCurl

DevaCurl is an American hair care brand known for their “No-Poo” cleanser and product offering for the consumer on their curl journey. DevaCurl transforms curls and lives by celebrating authentic and inclusive beauty.

I worked with DevaCurl on their rebrand and packaging redesign. I executed the new design for 75 skus and managed the entire production process including copy, translations, photography, retouching and asset management.

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Sam Edelman

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180 Turning Lives Around